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Online Marketing Tools

Do you have any suggestions for xxxxxx?

  • Domain name registration
  • Website hosting
  • Email marketing
  • etc.

Since we are always using and testing new software and services, we figured the best way to keep you posted on the latest and greatest would be to keep it all in one place so … Here it is – a categorized list of the marketing tools that we use most often.

Enjoy! and remember … if you don’t see something on the list that you are looking for – let me know.

Website Evaluation

Petsitter 365 Auditor

Test your pet sitter website against current web standards in the following 5 categories: Page Performance, Search Engine Optimization, Mobile Friendliness, Website Analytics and Security. Test is FREE with no opt in required.

Website Hosting

Black Dog Studios

Custom web development and hosting company serving the Pet Industry since 1998. Managed hosting includes 24/7 website monitoring, FREE security and WordPress core updates and a FREE SSL Certificates.

WP Engine

World-class, managed WordPress specific hosting starting at $35/mo. This is a premier hosting provider and as such you can expect to pay more for extra services.

GoDaddy

Self-service hosting company providing DIY hosting accounts for less than $10/mo. The hosting is cheap but the services are limited so you will be responsible for your own backup, security updates, etc.

Domain Name

GoDaddy

Domain name registration isn’t something I want to worry about so I go where it’s safest and there is safety in numbers. GoDaddy is the world’s largest domain registrar with over 67,000,000 domains registered.

Namecheap

I realize that not everybody is a fan of GoDaddy so if that’s the case – the second place I’d register a domain name is Namecheap.com. They do provide cheap domain names, hosting and SSL certificates but they DON’T offer phone support so keep this in mind.

Website Platforms

WordPress

WordPress started life out as a blogging platform back in 2003 but has grown to be the clear market leader driving 23% of the web and cornering nearly 60% of the open-source CMS marketshare.

WIX

While nowhere near as popular or powerful as WordPress for professional website builds, WIX is the one WYSIWYG (What You See Is What You Get) editor that outperforms the rest.

Weebly

Weebly is the #3 website builder with rough HALF the clients as WIX. I rarely suggest WYSIWYG editors because they typically create bad code but if you have to have to have a WYSIWYG editor and for some reason you don’t like WIX, this is your option.

WordPress Themes + Plugins

When it comes to developing sites in WordPress, there are two elements that can make or break your site’s success online – the theme you start with and the plugins you add after the fact. Below is a list of our theme of choice here at Petsitter 365 along with a few select WordPress plugins that make it to every site.

Logo Design

99Designs

Contest-based design company. For a few hundred bucks you get designers from all over the world preparing logos for your contest. When you find the one you like – you award the winner and they get paid. I LOVE this service and have used it at least 20 times.

Copywriting

Amber Carlton, The Comma Hound

I cannot say enough about Amber. I’ve always thought I was pretty good at writing copy but Amber’s copy beats mine EVERY SINGLE TIME. Better copy = more conversions = more $$. It really is that simple.

Search Engine Optimization

SEMRush

All-in-one Marketing Toolkit for digital marketing professionals. This is one of the tools that I use almost daily. It provides me with incredible SEO information like keyword research, competitive analysis and a whole slew of auditing tools.

Analytics + Webmaster Tools

Google Analytics

Google Analytics is a FREE tracking program by the fine folks at Google. Make sure you have this installed on every page of your website so that we can track what users do and where they go when they’re on your website.

Google Search Console

Google Search Console is another FREE service offered by Google. Search Console helps you monitor and maintain your site’s presence in Google Search results. Think of Google’s Search Console like a health checkup for your website.

Lead Generation + Email Marketing

Google G-Suite

An integrated suite of secure, cloud-native collaboration and productivity apps powered by Google AI. Includes Gmail, Docs, Drive, Calendar, Meet and more.

Aweber

AWeber is an entry-level, email marketing and automation platform that was built for time-strapped small business owners and pet-preneurs alike.

Optin Monster

Convert and Monetize Your Website Traffic: Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world.

Hello Bar

Grab your web site visitor’s attention with the Hello Bar, a small pop-down window that you can load up on every page of your website if you wish.

Lead Pages

Lead pages is a landing page builder that allows you to grow your business by turning clicks into customers with high-converting landing pages and lead generation campaigns. I’ve been a customer for years and my favorite feature is the split testing – absolutely brilliant.

Community + Support

Online Marketing for Pet Professionals

Online Marketing for Pet Professionals is a closed Facebook Group moderated by Petsitter 365. The group contains professional pet sitters from all across the globe and allows a private community where you can connect, learn and ask questions of your fellow pet professionals.

Company

Petsitter 365
3243 Ridgeview Drive
El Dorado Hills, CA 95762
Phone: (916) 608-2151

Company

Petsitter 365
3243 Ridgeview Drive
El Dorado Hills, CA 95762
Phone: (916) 608-2151